TAKE ONE OR BOTH FREE WORKSHOPS * ENROLLMENT LIMITED SO SIGN UP ASAP!

Media skills: Tuesday, October 11, 1:00–2:30 PM EST (1.5 hours)

A hands-on training on how to get your story in front of the elected officials, media outlets, and key audiences that need to hear it.

Let by Melissa Balmer, Founder of PedalLove.org, and Alexander Petti of Take On Communications. Melissa served as the Media Director for the California Bicycle Coalition and has focused on communications and media training for active mobility for the past 12 years. Alex has over 20 years of media relations experience developing and leading US and global media programs in health. Their combined media placements include ABC News, Associated Press, CNN, Los Angeles Times, New York Times, NPR affiliates, the Texas Standard, and more.

Storytelling: Sunday, October 16, 6:00-8:00 pm, EST (2 hours)

Expert coaching, resources, and tools to help you develop your crash story into a compelling narrative that can capture attention, and identify the right channels for sharing it (e.g. a blog, opinion piece, event rally, brief testimonial, etc.).
Led by PedalLove Founder and former California Bicycle Coalition Media Director Melissa Balmer, and former CalBike Communications Director Jim Brown.

Use this link to sign up for both workshops: https://docs.google.com/forms/d/e/1FAIpQLScabzp1FkgoYoF_4gkA9QzVt_Zx-t5S3gYj18XgX51DLnN6Lw/viewform?fbclid=IwAR2mVijQPBw6Ute31iXsYRxq1atNireHyvTROBQ8P0OlKfJZVkPSiDrvQXU